Here are six things that your insurance agency’s website should have in order to become a powerful lead-generation tool.

Unique, Mobile Responsive Design Customized to Your Agency’s Brand

Far too many insurance agencies use basic templates when creating a website. These templates all look the same, making it difficult for your insurance agency’s message to stand out. You’ll have difficulty building trust and generating leads if your website looks the same as everyone else’s website.

You’ll also experience difficulty if your website doesn’t display correctly on all devices. You need to use a mobile responsive design so that people can easily navigate the site and access the pages, regardless of the device they use. Don’t create separate websites for desktops and mobile devices, either. Provide the same seamless experience regardless of the device with a mobile responsive site.

Unique Content for Each of Your Insurance Products

In order to generate organic traffic from the search engines, your insurance agency’s website needs to contain high-quality content that’s unique to your agency. Your content is the foundation of your SEO strategy and is critical to your website’s success. Good content can help you drive more traffic, connect with your customers and prospects, and position yourself as an industry thought leader.

Optimize With SEO Best Practices in Mind

Search engines like Google analyze a number of different factors when determining the order to display websites. You can get your insurance agency website to the head of the pack with the right search engine optimization (SEO) strategy. The proper SEO strategies will allow you to get a prominent ranking in the search results to reach more potential clients.

Start with a round of keyword research to determine which phrases your prospects are searching for. You’ll use these keywords in your content and behind the scenes in your website’s meta data, URLs, and more.

Also, as we previously mentioned, search engines expect a website to have high-quality, unique content. If your content is copied from another source or doesn’t provide value, you won’t be able to compete organically. Ensure that your content is well optimized by incorporating your target keywords throughout the copy.

You can also help search engines better understand your content by using internal links. These links show search engines the relationship between the pages on your site and can make it easier for your visitors to find more of your content.

Finally, make sure the website loads quickly and is easy to navigate. Slow loading sites that are difficult to navigate typically end up near the bottom of the search results. You can test your website using Google’s PageSpeed Insights tool.

Includes the Best Local SEO Strategies

Local SEO is also critical for insurance agencies. The right local SEO strategy will show the search engines that you serve a specific market. When people search for things like “insurance agency near me” or “auto insurance in Omaha, Nebraska,” your insurance agency’s website will have a much better chance of showing up with the right strategy in place.

Schema markup should be a part of your local SEO strategy. Search engines analyze the microdata to understand location-based information, such as your agency’s address and phone number. This makes it easier for search engines to know when to display your website in local searches.

You need to utilize other local SEO strategies too, including creating and optimizing your Google My Business profile and attracting incoming links and citations. Gathering reviews from sites like Google and Yelp can help with your local SEO strategy. As a bonus, reviews also make it easier to build trust with your market.

Strong CTAs and Lead Generation Capabilities

A successful insurance agency website does an excellent job of generating leads. This begins with strong calls to action (CTAs) throughout the site. Use CTAs to compel people to take the desired action, such as filling out a form or calling your agency. You then need a way to collect the leads. Add a form that people can fill out to request quotes on your site. You should provide a form for each product you offer.

Also, consider including live chat on your website. A live chat feature allows people to ask and get answers to important questions. You can also use the tool to collect lead information that you can pass on to your insurance agents. Finally, live chat support is an essential tool for your current customers. They can visit your website to ask questions about their policies, as needed.

Analytics Tracking

Some insurance agencies build websites and then forget about them, never taking the time to analyze the data to determine what’s working and what isn’t.

Using something like Google Analytics, you’ll be able to see where your traffic comes from, which sources provide the best conversions, and what people do when they visit your insurance agency’s website. Analyzing this data will allow you to make informed decisions about your website and marketing campaigns.

Unless you are a professional web designer, building a website with these features can be challenging. Fortunately, you don’t have to do it yourself. Here at Jenesis Software, we specialize in web design for insurance agencies. Interested in learning more? Request a demo, today!

At one time, successful insurance agency marketing strategies consisted of print ads, TV spots, and colorful mailers. Today, relationship building is the foundation of a successful marketing strategy. Digital advertising allows insurance agencies to reach their target market, build relationships, and grow their business. Unfortunately, numerous agencies waste time and money on methods that don’t work, so they don’t get the leads they need. You can make your marketing dollars work for you by incorporating these strategies.

Start With a Customized Website

Your website is the single most crucial aspect of your insurance agency marketing strategy.

Your website should make it easy for your audience to find the information that they need and to get in touch with you quickly. Unique and informative content, strong calls to action, and a design that follows user experience best practices are critical.

Consider additional features, such as an online chat tool, scheduling software, and integrations with third party raters.

Jenesis Software provides insurance agency website design services that include everything you need for an effective site. If you want to improve your marketing, increase the number of leads, and solidify your online presence, we can help.

Use Local SEO Strategies to Expand Your Reach

Google and other search engines analyze local ranking signals when determining which websites to display in the search results. These signals include the geographic proximity of the searcher, how well optimized your local profiles are, the number of reviews and citations you have, and more. Include a local search engine optimization (SEO) strategy as part of your insurance agency marketing plan, so you can reach more people in your target market.

Begin by optimizing your insurance agency’s Google My Business listing. Claim and verify the listing, and then fill it out using keywords related to your business.

Next, make sure your name, address, and phone number (NAP) are used consistently everywhere they appear online. Search engines use the NAP as a ranking signal, and if it isn’t consistent, your agency can get buried in the results.

Then, review your website to ensure it’s optimized for local SEO. Optimize your URL, headers, metadata, SCHEMA, and more. Jenesis Software will handle this for you, so you won’t have to worry about following the best practices.

Reach More People With a Content Strategy

A robust content strategy is a valuable insurance agency marketing tool. You can use local keywords to expand your local SEO efforts. Your content can also help you nurture leads and retain customers. The right content strategy will bring people in and help you form long-term relationships.

Create different types of content for your website. Educational blog posts can go over different types of insurance, local requirements, and statistics. You can also use visual content, such as infographics and videos to enhance your content and make it more engaging.

Before you start creating your content, make sure that you’ve taken time to define the goal and target personas of each of your content pieces. Once you’ve done that, you should have a solid plan for writing your content and crafting your CTAs.

Use Social Media to Connect With Your Market

Authenticity is more important than ever when it comes to insurance agency marketing. People don’t want to deal with nameless, faceless agencies. They want to interact with humans. You can show off your human side with social media marketing. Create profiles on Facebook, Instagram, and other social media networks. Use the sites to share your content, photos, videos, and other valuable information. Social media is a great way to further engage with your customers and prospects.

Put These Insurance Agency Marketing Strategies to Work

When it comes to marketing your insurance agency, these tactics are a great starting point. Remember, it all begins with a website. Then, you can incorporate additional strategies to drive traffic and attract leads.

Interested in learning more about how we can help you grow your agency? Contact us, today.