We have added the ability for a user to filter a client’s policy list to show only personal lines policies or only commercial policies or all. The default will be all.
Any questions or concerns? Email us at info@jenesissoftware.com!
Now more than ever, your insurance agency should work hard to improve its online visibility and increase lead conversions. These are two main ways to ensure that your agency stays successful and continues to beat the competition.
Most consumers today, especially those in the younger generation bracket, demand online options. They search the internet for the products and services they want. They look for reviews and online quotes. They compare plans using specialized comparison tools and then buy insurance coverage online. They can do all this without having to speak to an agent once.
So, if your insurance agency is difficult to find, you are missing out on vast numbers of potential customers.
The insurance industry gets more competitive each year. New companies enter the market, most of them Insurtech startups. This means it’s getting harder for established agencies to stand out. However, if you have a strong online presence, you have a foothold that no competitor can take away from you. And you have a solid way to convert leads.
Moreover, being more visible online and making the most of digital marketing strategies is much more cost-effective than traditional advertising methods. You can streamline the conversion process by attracting qualified leads via your website and social media without spending more money. This also gives you an edge over competitors who may be clinging to outdated forms of advertising.
Let’s not forget about the sheer persuasive power of online reviews. If you have an online presence, you make it easier for consumers to rate your service and products. This helps build trust and attract even more clients. With reviews and testimonials, you can boost online visibility and convert more leads in one go.
Jenesis works exclusively with insurance agencies. It is how we know how crucial it is for these businesses to make an impact online. We designed our unique JenesisReach Search Marketing Resource specifically for agencies to improve their online presence and convert more leads.
This system centers on SEO solutions and social media management. Integrating it with your JenesisNow system and existing agency systems will help you rank higher on search engines and gain higher levels of organic traffic. JenesisReach offers the following features:
Along with the built-in SEO program manager function, you get a tenured search marketing manager. The manager will project a 6-month outcome for your agency. You will also get a checklist of action items to complete. This process helps optimize your website with SEO keywords and strategies. It is the first step towards increasing your agency’s online visibility.
The SEO program launch initiates a website audit. The audit reviews everything related to SEO, including page content, keywords, and code attributes. This allows you to optimize every website page with the latest SEO strategies and phrases. The auditing process also identifies areas of improvement.
The JenesisReach system also offers a dashboard to track the metrics that matter to your insurance agency. For instance, using the dashboard, you can measure keyword rankings and website traffic. You will get notifications about website page errors. And you will see your social media referrals.
You can use the reports generated on the dashboard to keep improving your SEO strategy. It is a high-level overview that allows you to fill any gaps as soon as they arise. The dashboard also provides a weekly performance recap.
You also get an SEO manager. The SEO manager provides a detailed action plan at the start of each month. This plan contains suggestions for page edits and website updates. It offers blog topics and ideas for social media posts. This will help you stay on top of new content for your website and social media accounts and improve your agency’s visibility even more.
Moreover, you get two industry-specific posts written for your Google Business Profile and Facebook page. These posts include backlinks to your website, which is a crucial strategy for boosting website traffic. Backlinks also prove your website’s authority, which will help it rank higher on Google.
Your SEO manager will also supply two industry-specific news or blog articles for you to review and approve monthly. These articles contain relevant keywords to help you draw more online traffic.
These features are all designed to give your agency maximum online visibility and increase lead conversion. Our JenesisReach team is dedicated to providing your agency with the SEO strategies it needs to succeed in 2024 and beyond. We routinely add the latest SEO practices to refine your SEO program.
With the JenesisReach system, your agency can implement a comprehensive digital marketing strategy. This strategy will help you reach your marketing goals and get your profits to grow. Contact us to learn more about this revolutionary system, or request a free demo here.
We may live in a time of AI and rapidly advancing technology, but this does not mean that your agency should become impersonal and focused only on transactions. Customers who experience this type of interaction with an agency are not likely to sign up for insurance. They probably will not even bother to contact the agency again.
To prevent this from happening to your agency and losing customers, you must build a strong community around your insurance brand. Allow your customers and prospects to connect with your business and make them feel part of a journey.
Have you noticed how disengaged society has become lately? People prefer scrolling through social media on their phones to having a real conversation. TV and radio promote new and exciting ways to have even more fun on your phone. Your agency should take a different approach to engagement.
While you want to offer a digital experience for the sake of convenience, you still want to have a real conversation with your customers. If you can bring back a sense of community, you will stir up a desire to belong to a community. Doing this will help you build a loyal customer base and set your brand above the competition. When you have customers, you can:
Building a community around your insurance agency will not happen overnight. You must implement several steps before enjoying the benefits of a loyal and strong brand community. These include:
You must know your audience well. Your agency markets its services to a specific demographic. You need to know this demographic’s preferences, lifestyles, and insurance requirements. This is the only way to provide them with the products and services that make a difference in their lives. Do intensive market research to discover what type of content resonates the most with your target audience. You must also make sure to establish the interactions they find most valuable.
At this point, you can personalize your communication with your audience. Make phone calls and send personalized emails. Converse with people on social media and start important conversations. Communication is the number one strategy for building a community around your brand.
That said, not everyone wants to receive a phone call or an email. This is why it is so important to communicate with your audience on the platform that they are comfortable with. If that means creating an app, then you should create an app. If your audience prefers private social media groups, dedicate part of your marketing strategy to these groups. You can also set up forums to discuss common complaints or concerns.
Everything you do should revolve around setting up channels and platforms to connect with your audience. Now, you probably will not get a lot of face-to-face meetings because of how the world has changed. But you can make the most of online platforms to keep personalized communication alive.
Your agency should celebrate its customers. This means congratulating them on their newly built house when they take out the relevant insurance. It means empathizing with them when their little ones go to school for the first time and offering them educational insurance to ensure their children’s future.
You want to go on a journey with your customers and recognize their personal and professional achievements. Doing this makes your customers feel like they have a friend cheering them on from the sidelines while ensuring that their family and their assets are protected.
You can even feature some of these achievements and success stories on social media to show customers how proud your agency is of them. Doing this shows your dedication to your customers and your involvement in ensuring their well-being.
The insurance industry becomes a more complicated place to operate in each year. Make it easier for your agency by building a loyal brand community. Create a space for your customers to connect with you, air their fears and frustrations, and receive the help they need. This way, you can establish your brand as a trusted partner in 2024 and the years to come. Ready to learn about how we can help your agency thrive? Request a demo, today!
