When’s the last time you actually wanted to read a marketing email? If your answer is “Never, unless it involves free coffee,” you’re not alone.

That’s exactly why Joe Pulizzi’s Epic Content Marketing hit home for me. It’s a reminder that people don’t wake up thinking about your insurance agency, but they do wake up thinking about themselves, their families, their businesses, and their worries.

Pulizzi says the goal isn’t to sell, it’s to become the trusted source people turn to long before they’re ready to buy. And that’s something every independent insurance agency can do with the right strategy.

Marketing That Doesn’t Feel Like Marketing

Pulizzi defines “epic content” as the kind that educates, entertains, or inspires—so much that people actually look forward to it.

In other words, stop shouting, “We offer the best coverage!” and start saying things like:

• “5 Ways to Make Sure Your Homeowners Policy Actually Covers What You Think It Does”
• “What Every Business Owner Should Know About Liability Before It’s Too Late”

That’s content people want to read, and it builds trust.

Your agency management system helps keep your clients organized, but your content keeps your audience engaged.

Why Most Agencies Miss the Mark

Most independent insurance agencies still rely on random acts of marketing, an occasional Facebook post, a flyer on the counter, a once-a-year email.

Pulizzi says real growth happens when you think like a publisher.

That means creating a consistent voice, calendar, and strategy, something we teach through JenesisDigital’s insurance agency marketing services. You’re not just selling insurance. You’re building a relationship engine.

Or as Pulizzi would say, “Your story is more important than your product.”

Make Your Agency the Netflix of Insurance (Yes, Really)

Imagine your audience bingeing your content the way people binge The Office. Each post, video, or newsletter builds anticipation for the next.

That’s what happens when your content tells a story that connects emotionally and helps people live a little better.

Want to grow your insurance agency online? You don’t need a bigger ad budget, you need better storytelling.

At Jenesis, we see this all the time. The agencies that create value-driven blogs, helpful YouTube videos, and consistent email newsletters not only attract more leads but also retain more clients.

Because people don’t leave the agents they trust.

The Pulizzi Principle for Insurance Agencies

Pulizzi challenges businesses to identify their content mission statement—a simple phrase that defines what you create, who it’s for, and why it matters.

For example:

“We help families and business owners understand insurance in plain English so they can protect what matters most.”

Imagine putting that on your website or your next social media bio. That’s the kind of clarity that transforms marketing from noise into narrative.

Encouragement for the Journey

Steve Jobs once said, “The most powerful person in the world is the storyteller.”

Insurance may not sound like Hollywood, but your agency’s story can still change lives.

Every policy sold, every claim handled, every family protected—it’s part of a bigger story of service and trust.

So, the next time you sit down to post on Facebook or write a blog, ask:

“Will this help someone, teach someone, or make them smile?”

If the answer is yes, you’re already creating epic content.

Final Thought

Your insurance agency management system keeps your business efficient, but your content marketing makes it unforgettable.

Combine both, and you’ll not only grow your insurance agency with software but also with storytelling that sticks.

As Joe Pulizzi would say, “Stop interrupting what people are interested in. Be what they’re interested in.”

Each month, I memorize one verse of Scripture.

It’s a simple discipline that connects my faith to my focus. It helps me pause, reflect, and remind myself that wisdom comes from God, and that my business decisions should flow from that foundation.

I began doing this years ago when I realized how easy it is to be surrounded by information but shaped by very little of it. We read, listen, and scroll constantly, yet how much do we retain? Memorizing one verse each month became my way to make truth permanent, not passing.

This month’s verse is:

“Truth, wisdom, learning, and understanding are worth paying money for. They are worth far too much to ever sell.”
— Proverbs 23:23 (ERV)

When I first read that, I thought, That’s both spiritual and business wisdom.

What Memorization Has to Do With Business

At first glance, memorizing Scripture might sound far removed from running an insurance agency, but there’s a strong connection. Memorization is about internalization. You don’t just read words; you build them into your heart and mind until they become part of who you are.

That’s what great leaders do. That’s what great agencies do.

The most successful agency owners I know don’t have to look up what their business stands for. They can say it, live it, and pass it on. Their mission, values, and culture aren’t trapped in a document—they’re alive in their daily actions.

Processes work the same way. Agencies that run efficiently aren’t constantly reinventing the wheel. They’ve practiced their systems so many times that excellence has become muscle memory.

Whether in faith or business, the things you repeat become the things you remember, and the things you remember become the things that define you.

Truth Is Worth Paying For

Proverbs 23:23 begins with, “Buy truth.” In modern business terms, that’s saying, Invest in what’s real.

In the insurance world, truth looks like transparency—telling clients the truth about their coverage even when it costs you a sale. It’s refusing to overpromise or chase a quick commission.

It also means investing in accurate information and systems. Paying for reliable software or training isn’t just a business decision, it’s a moral one. It ensures your agency operates with integrity and clarity.

If Solomon were running an agency today, he might say, “Buy good software, train your people well, and don’t compromise your values for convenience.”

When we value truth the way God does, He blesses our efforts. Truth may cost something upfront, but dishonesty costs everything in the long run.

Wisdom: The Return on Learning

Wisdom is truth in action. It’s learning from experience and applying it with humility.

In business, wisdom looks like:

• Learning from a failed marketing campaign instead of finding someone to blame.
• Listening to your team before implementing change.
• Asking questions during training instead of pretending you already know it all.

As Craig Groeschel often says, “When the leader gets better, everyone gets better.”

Wisdom grows when we seek it—when we humble ourselves and let God shape our understanding. Every time you invest in learning, whether through a book, a conference, or a mentor, you’re honoring Proverbs 23:23. You’re “buying wisdom,” and that’s never a bad investment.

Learning Never Goes on Sale

The verse also reminds us that learning is worth paying money for. The best agency owners treat education like oxygen. They read, attend webinars, and surround themselves with people who challenge them to think differently.

Some owners hesitate to spend a little on training or development, yet they’ll spend freely on office supplies or snacks. But learning compounds like interest. Every new skill, every new insight builds on the last.

In your agency, every hour spent learning better workflows, marketing techniques, or customer service approaches pays dividends. 

So yes, learning costs something—but ignorance costs far more.

Understanding Can’t Be Sold

The final part of Proverbs 23:23 says, “They are worth far too much to ever sell.”

That line stops me every time.

Once you’ve gained understanding—spiritual or professional—you hold something too valuable to trade away for comfort or convenience.

Understanding in business means knowing your purpose, your ideal client, and your people. It’s staying focused when distractions whisper that there’s an easier way.

What Your Mind Retains, Your Business Reflects

Whether it’s Scripture you’re memorizing, a sales process you’re mastering, or a team culture you’re reinforcing, repetition leads to retention, and retention leads to transformation.

That’s why at Jenesis, we focus so much on training and ongoing support. We don’t just want agencies to know what our software can do; we want them to remember it, apply it, and build on it until it becomes second nature.

In your agency, identify where knowledge leaks happen. Do producers forget to log leads? Do CSRs skip renewal reviews because they’re “too busy”? Those aren’t character issues—they’re reminders to revisit, retrain, and reestablish good habits. Just like Scripture, the truth you review most often is the truth that shapes your future.

Encouragement for the Journey

In The Perfect Insurance Agency, I wrote about the power of consistent, intentional growth. Memorization has deepened that lesson for me.

God’s Word reminds me daily that leadership isn’t just about strategy—it’s about character. When I fill my mind with Scripture, I find clarity, peace, and a renewed sense of purpose that spills over into every business decision.

What you choose to remember shapes who you become. So this month, I encourage you to memorize something worth holding onto—whether it’s a verse, a value, or a truth that strengthens your foundation.

As Proverbs 23:23 says,

Truth, wisdom, learning, and understanding are worth paying money for. They are worth far too much to ever sell.

Those four things—truth, wisdom, learning, and understanding—are the real assets every business owner should be investing in. They’ll outlast markets, trends, and technology.

Because when your heart and your mind are grounded in what’s true, your business will be too.

Big News for Insurance Agents!

JenesisNow just got smarter.
Our new AI-assisted marketing templates make it effortless to create, polish, and send professional email and text campaigns, right inside your management system.

No switching between tools
No copywriting stress
Just faster, more effective communication that keeps your agency top-of-mind with clients

Read the full announcement here on EINPresswire