Now more than ever, your insurance agency should work hard to improve its online visibility and increase lead conversions. These are two main ways to ensure that your agency stays successful and continues to beat the competition.

Most consumers today, especially those in the younger generation bracket, demand online options. They search the internet for the products and services they want. They look for reviews and online quotes. They compare plans using specialized comparison tools and then buy insurance coverage online. They can do all this without having to speak to an agent once.

So, if your insurance agency is difficult to find, you are missing out on vast numbers of potential customers.

Competition Is Ever-Increasing

The insurance industry gets more competitive each year. New companies enter the market, most of them Insurtech startups. This means it’s getting harder for established agencies to stand out. However, if you have a strong online presence, you have a foothold that no competitor can take away from you. And you have a solid way to convert leads.

Moreover, being more visible online and making the most of digital marketing strategies is much more cost-effective than traditional advertising methods. You can streamline the conversion process by attracting qualified leads via your website and social media without spending more money. This also gives you an edge over competitors who may be clinging to outdated forms of advertising.

Let’s not forget about the sheer persuasive power of online reviews. If you have an online presence, you make it easier for consumers to rate your service and products. This helps build trust and attract even more clients. With reviews and testimonials, you can boost online visibility and convert more leads in one go.

How JenesisReach Can Help You Beat the Competition

Jenesis works exclusively with insurance agencies. It is how we know how crucial it is for these businesses to make an impact online. We designed our unique JenesisReach Search Marketing Resource specifically for agencies to improve their online presence and convert more leads.

This system centers on SEO solutions and social media management. Integrating it with your JenesisNow system and existing agency systems will help you rank higher on search engines and gain higher levels of organic traffic. JenesisReach offers the following features:

Tenured Search Marketing Manager

Along with the built-in SEO program manager function, you get a tenured search marketing manager. The manager will project a 6-month outcome for your agency. You will also get a checklist of action items to complete. This process helps optimize your website with SEO keywords and strategies. It is the first step towards increasing your agency’s online visibility.

Review and Audit

The SEO program launch initiates a website audit. The audit reviews everything related to SEO, including page content, keywords, and code attributes. This allows you to optimize every website page with the latest SEO strategies and phrases. The auditing process also identifies areas of improvement.

Dashboard and Reports

The JenesisReach system also offers a dashboard to track the metrics that matter to your insurance agency. For instance, using the dashboard, you can measure keyword rankings and website traffic. You will get notifications about website page errors. And you will see your social media referrals.

You can use the reports generated on the dashboard to keep improving your SEO strategy. It is a high-level overview that allows you to fill any gaps as soon as they arise. The dashboard also provides a weekly performance recap.

Monthly SEO Planner

You also get an SEO manager. The SEO manager provides a detailed action plan at the start of each month. This plan contains suggestions for page edits and website updates. It offers blog topics and ideas for social media posts. This will help you stay on top of new content for your website and social media accounts and improve your agency’s visibility even more.

Social Media Management

Moreover, you get two industry-specific posts written for your Google Business Profile and Facebook page. These posts include backlinks to your website, which is a crucial strategy for boosting website traffic. Backlinks also prove your website’s authority, which will help it rank higher on Google.

Blogs

Your SEO manager will also supply two industry-specific news or blog articles for you to review and approve monthly. These articles contain relevant keywords to help you draw more online traffic.

Improving Lead Conversion With JenesisReach

These features are all designed to give your agency maximum online visibility and increase lead conversion. Our JenesisReach team is dedicated to providing your agency with the SEO strategies it needs to succeed in 2024 and beyond. We routinely add the latest SEO practices to refine your SEO program.

With the JenesisReach system, your agency can implement a comprehensive digital marketing strategy. This strategy will help you reach your marketing goals and get your profits to grow. Contact us to learn more about this revolutionary system, or request a free demo here.

We may live in a time of AI and rapidly advancing technology, but this does not mean that your agency should become impersonal and focused only on transactions. Customers who experience this type of interaction with an agency are not likely to sign up for insurance. They probably will not even bother to contact the agency again.

To prevent this from happening to your agency and losing customers, you must build a strong community around your insurance brand. Allow your customers and prospects to connect with your business and make them feel part of a journey.

Why Is It Important to Create a Brand Community?

Have you noticed how disengaged society has become lately? People prefer scrolling through social media on their phones to having a real conversation. TV and radio promote new and exciting ways to have even more fun on your phone. Your agency should take a different approach to engagement.

While you want to offer a digital experience for the sake of convenience, you still want to have a real conversation with your customers. If you can bring back a sense of community, you will stir up a desire to belong to a community. Doing this will help you build a loyal customer base and set your brand above the competition. When you have customers, you can:

• Improve customer retention: When customers feel valued and appreciated, they will renew their policies each year.
• Create brand advocacy: If your customers build a connection with your brand, they are more likely to advocate for it. They will promote your agency through word of mouth and on social media.
• Gather customer insights: When customers are comfortable speaking their minds, they will give you the feedback you need about your products and services. This feedback is a golden opportunity to strengthen your efforts to build a community around your brand by improving the customer experience.
• Improve your brand image: Ideally, you want your customers to view your business as a friend in times of need and emergency. You want them to know that you are their backup in case something goes wrong. This makes your agency more than just an insurance provider. And at the same time, it improves your brand image in the market, as customers keep sharing their positive experiences.

How to Attract and Build a Brand Community

Building a community around your insurance agency will not happen overnight. You must implement several steps before enjoying the benefits of a loyal and strong brand community. These include:

Getting to Know Your Audience

You must know your audience well. Your agency markets its services to a specific demographic. You need to know this demographic’s preferences, lifestyles, and insurance requirements. This is the only way to provide them with the products and services that make a difference in their lives. Do intensive market research to discover what type of content resonates the most with your target audience. You must also make sure to establish the interactions they find most valuable.

At this point, you can personalize your communication with your audience. Make phone calls and send personalized emails. Converse with people on social media and start important conversations. Communication is the number one strategy for building a community around your brand.

Choosing the Perfect Platform

That said, not everyone wants to receive a phone call or an email. This is why it is so important to communicate with your audience on the platform that they are comfortable with. If that means creating an app, then you should create an app. If your audience prefers private social media groups, dedicate part of your marketing strategy to these groups. You can also set up forums to discuss common complaints or concerns.

Everything you do should revolve around setting up channels and platforms to connect with your audience. Now, you probably will not get a lot of face-to-face meetings because of how the world has changed. But you can make the most of online platforms to keep personalized communication alive.

Make Your Customers the Center of Your Agency

Your agency should celebrate its customers. This means congratulating them on their newly built house when they take out the relevant insurance. It means empathizing with them when their little ones go to school for the first time and offering them educational insurance to ensure their children’s future.

You want to go on a journey with your customers and recognize their personal and professional achievements. Doing this makes your customers feel like they have a friend cheering them on from the sidelines while ensuring that their family and their assets are protected.

You can even feature some of these achievements and success stories on social media to show customers how proud your agency is of them. Doing this shows your dedication to your customers and your involvement in ensuring their well-being.

Start Building Your Brand Community Today

The insurance industry becomes a more complicated place to operate in each year. Make it easier for your agency by building a loyal brand community. Create a space for your customers to connect with you, air their fears and frustrations, and receive the help they need. This way, you can establish your brand as a trusted partner in 2024 and the years to come. Ready to learn about how we can help your agency thrive? Request a demo, today!

In a competitive market, customer service is what’s going to set your insurance agency apart from the next. If a potential customer does not receive the service they demand from an insurance provider, they may move on to yours. This gives you the chance to provide them the customer experience they lacked at the previous company. However, the opposite is also true. If customers are unhappy with their experience with your agency, they will move on to the next.

If you prioritize a positive and successful customer experience, you will find it easier to appeal to customers. You will also start a chain reaction of recommendations and build brand loyalty, which will benefit your agency.

JenesisSoftware’s client portal can help you achieve this goal. Using this portal, your agency can create the ideal customer experience by streamlining communication and offering a complete self-service option.

Why Should Your Agency Focus On Customer Service?

Customer service refers to all interactions between your insurance agency and its customers. These interactions take place before, during, and after an insurance purchase. Customer service also includes every stop on the customer journey. This includes inquiries, concerns, questions, and after-sales support.

Keep in mind that because of the host of insurance options out there, many customers would not hesitate to switch providers after a single bad customer experience. On the other hand, satisfied customers are highly likely to resign when their renewal date comes up. They are also more likely to give an agency a five-star review. This alone is enough reason to focus on customer service all the time.

As digital customer journeys continue to evolve, Jenesis’s client portal option offers a central platform for customer interaction. This will help you build the type of customer experience your clients expect.

JenesisSoftware Client Portal Features

The Jenesis Client Portal offers several features that will allow your agency to stand out from the competition. With the client portal, your customers can access their policy documents and certificates of insurance. They can find information on insurance products without having to contact an agent. They can use the portal to update their personal information and view payment details. At the same time, this gives your agents more time to focus on connecting with new clients.

The client portal allows your customers to get the help they need any time of the day or night without waiting. This helps your agency exceed expectations and offer excellent customer service.

Moreover, the portal provides a secure login page, ensuring zero unauthorized interactions. Customers can use the portal to submit service requests if they do not find what they need. However, this is unlikely because the portal can store several forms of information, including resources, FAQs, and even articles.

Additionally, customers can upload and download relevant documents. They can communicate with your agents using a built-in messaging feature. And customers can even make payments for products and services.

You can customize the JenesisSoftware client portal to incorporate your branding and integrate the portal with your existing business services.

Benefits of JenesisSoftware’s Client Portal For Your Agency

There are several benefits to using the client portal. Firstly, using the portal will improve your team’s efficiency by smoothing communication and automating workflows. It will help your agents resolve inquiries and complaints faster.

The client portal also empowers your customers to find the answers they need without waiting. The portal frees up some time for your agents to complete other tasks. Even better, customers have 24/7 access to their documents and can inform you if anything is incorrect. This will help you maintain an error-free customer database and prevent customer frustration.

The portal also supports two-way conversations. This feature decreases the risk of miscommunication and misunderstandings.

The client portal is scalable, so it will grow with your business, accommodating more clients and information. It also allows you to integrate several third-party applications to enhance the self-service option further. And, because you are empowering your customers to use self-service options, your agency will save money on customer service expenses.

Benefits of JenesisSoftware’s Client Portal For Customers

Your customers will enjoy a stress-free experience with your agency when they use the client portal. They can submit requests and track their progress. They will also enjoy transparent communication with your agents on an easy-to-use platform. The client portal is designed with maximum data security in mind. The platform keeps customer information safe and out of the hands of unauthorized people.

If you add an invoicing and payment option to the portal, you will reduce payment disputes. Generally speaking, the client portal makes it easier for customers to build a relationship with your agency.

Overhaul Your Customer Service Offering With JenesisSoftware’s Client Portal

Insurance customers have high expectations. This is mainly because their money is going to a company that they expect to have their back and help them when things go sideways. You can meet these expectations with the help of JenesisSoftware’s client portal.

By using the features of the client portal, your customers and your agents can enjoy the benefits listed above. And you can continue to drive customer satisfaction and loyalty. Interested in learning more? Request a demo, today!