Google’s Page Experience Update – What It Could Mean for Your Insurance Agency

an insurance agency's website code being modified to comply with Google's page experience update

As you know, Google changes its algorithms often. Some of them work in the background, which means not only do most businesses have no idea they exist, but also the new algorithms have barely any impact. However, Google also adds or changes algorithms that can significantly impact an insurance agency like yours.

Recently, Google published an announcement about its page experience update. While it didn’t receive much response, this is still a big deal. That’s why, as the owner of an insurance agency, you need to understand what this update is and how it might impact your business.

Update Categories

The page experience update includes four ranking categories.

  1. Core Web Vitals
  2. HTTPS
  3. Mobile-Friendly
  4. No Intrusion Interstitials

Of the four, the Core Web Vitals category has already gone through several changes this year. As a result, they ensure better accuracy and fairness of metrics. That means the changes to this particular category enhances the functionality of most websites.

Regarding No Intrusion Interstitials, this prevents users from gaining access to content when first visiting websites that Google considers questionable or those that don’t provide users with a positive experience.

Completing the Rollout

On Twitter, Google confirmed it completed the page experience update rollout. Although the announcement got little fanfare, it’s still something that you need to understand. The reason is that it involves different ranking factors and could change how your agency appears in search results.

Core Web Vitals

At one time, people thought the Core Web Vitals didn’t have any significant impact or consequence on businesses. More than likely, they formed this opinion because they didn’t notice any change from Google’s earlier rollout of the page experience factor that only included mobile-friendliness and HTTPS. However, the new page experience update factors in all four ranking categories. This is getting people’s attention.

Especially when it comes to the Core Web Vitals category, it’s important to understand that this plays a big role in ranking. So, based on your insurance agency’s website, it may or may not have a huge impact. If you don’t take the time to understand the update and its potential effect on your agency, you could see a drop in traffic but not connect the two.

Even with the rollout complete, many things remain unclear. For example, no one’s sure which website links will increase ratings and which won’t do anything. One important note is the ranking signals for the page experience differ from other rollouts. Rather than keep things hush-hush, Google chose to make the ranking factors completely transparent.

The good news is that you can find information about the ranking signals that have the greatest effect by doing a little research. With information readily available, take advantage of the opportunity to learn all you can about the Page Experience Update and how it might impact your insurance agency.

Increase in Online Competition

Insurance is just one of many industries that depends more and more on the internet. Agencies rely on their websites to rank high in Google searches so that, ultimately, they can sell policies.

To accommodate all the visitors coming to your site and make work easier for your agents, you can have a professional website developed that automatically separates people according to coverage type. This can help streamline the user’s experience and give your agents specific targets.

If Google’s page experience update warrants changes for your business, you can use several strategies to perfectly align your website. Perhaps the simplest is to remove unnecessary elements. Address any images, videos, or ads on your site that slow down the response time. That way, users can get to the important information faster. Not only that, but eliminating distractions also gives users a better visual experience and improves site navigation.

The easier it is for someone to find the information they want and then take action, the more policies your agents will sell.

The Takeaway

So, the takeaway on this is to learn all you can about Google’s new page experience update to determine if and how it would affect your insurance agency. Usure if your website is up to par? Contact us today for a free consultation.

 

How to Successfully Switch Insurance Agency Management Systems

an insurance agency in the middle of migrating to a new agency management system

Running a successful insurance agency doesn’t just happen by chance. It takes multiple factors to create a thriving business. That starts with an owner who has a clear vision and outstanding leadership qualities. Then, the insurance agency needs skilled agents who use their experience and knowledge of the industry to build client relationships and sell policies.

However, there’s one more critical factor: an insurance agency management system. As a general rule, this consists of a software program that keeps the agency organized and processes seamless. However, not all systems provide the same level of technology, and some lack important features and solutions.

Whether you have a successful insurance agency or you’re looking for a way to strengthen your client base, this is one of the most vital components for your business. What should you do if your current system isn’t much help? Especially when it comes to computer programs, it’s scary to think of switching to different software.

After all, what would happen if you lost all your client data in the process or you had to hire a computer expert who charged a hefty price? Fortunately, if you select the right insurance agency management system, you don’t need to worry about either one of these scenarios happening.

Making the Change Easy and Painless

The first and most important decision you’ll make has to do with selecting a program based on your specific needs. For instance, some management systems focus on a particular segment of the insurance agency, whether automobile, home, life, or so on. While that’s fine, it creates a potential problem.

Say your agency currently only sells home and auto insurance, but at some point, you plan to expand your product offerings. Rather than end up with a system that won’t grow with your business, you want a scalable management system. Some of the best software programs have a multifaceted design. So, they can handle virtually all types of insurance.

Below are some additional things to consider so that you can successfully switch from an outdated system to something more high-tech.

Keep Your Team Informed

The last thing you want is to have all your agents show up on a Monday morning to discover an entirely new program. That would lead to sheer panic. Once you’ve decided to go with a more robust system, let your team know. Even if you haven’t selected a specific software program, at least give them a head’s-up about impending changes.

At that time, you can answer questions. This is also a perfect opportunity to ask your agents about the features they would find most helpful in a new insurance agency management system.

User’s Experience

Also, select an insurance agency management system that your team will feel excited about. People often hesitate to change even if they’re unhappy with the particular software program they currently use. The goal is to select a management system that your agents will embrace and adapt to quickly and willingly.

That means going with something that has a dashboard to make navigation easy. Also, choose software that makes it easy for your team to input client information.

Other key features include detailed generated reports, insurance tend notifications, and tips on improving internal and external networking. The best systems on the market even send alerts that show how you can save your clients money without compromising on coverage.

As part of this, the best management system will offer training and provide you and your team with incredible support.

Designate One or Two People to Oversee the Transitions

You know the saying about “too many cooks in the kitchen”? Well, that applies here. While you want your agents to get excited, you don’t need a lot of people involved with the transition. So, designate one or more individuals, preferably those with some computer knowledge, to spearhead the insurance agency management system transition project.

You can do this before selecting a new insurance agency management system or after. If before, the people you chose can help you compare what different companies offer and the unique aspects of their systems. Otherwise, you can choose the system and then have the individuals get up to speed on how it works.

A Flawless Transition

One last thing: Look for a computer system designed for smooth integration. That way, you can move client information over without any fear of losing critical data. Remember, a company that offers an outstanding insurance agency management system has a team of experts willing to help you along the way. After switching, you’ll wonder why you didn’t do it sooner.

How to Know When You Should Fire an Employee

an insurance agent who's been fired

When you run an insurance agency, you have tremendous responsibilities. That includes hiring the right people who can help the company grow. Also, you want to provide your staff with training so they can consistently hone their skills and give them the tools and systems they need to perform their jobs optimally.

Unfortunately, there’s another responsibility that no business owner or manager enjoys: terminating employees. Regardless of the industry, that’s tough. However, if you’ve done everything possible to help a person change, but they still fail to meet the agency’s standards, you don’t have any other choice.

If you own or manage an insurance agency, that would include all support staff, managers, and the agents themselves.

The Right Time to Terminate

So, how do you know when you’ve reached that point? The following are some examples that show when it’s the right time to fire an employee.

Excessive Tardiness

Especially in the insurance industry, the only way for your business to grow and thrive is to have dedicated agents who work hard to sell new policies and renew existing ones. If someone’s constantly late to work, they’re doing your business a disservice. If you’ve spoken to the agent and given them more than one warning but don’t see any improvement, it’s time to let them go.

Tardiness among the support staff in your agency is just as big of an issue. For example, a receptionist who’s supposed to start work at 8 a.m. but doesn’t bother to show up until nine or later creates two problems. First, there’s no one available to answer incoming calls. Second, that means one of your agents has to pick up the slack. So, instead of selling policies, that person is fielding phone calls.

Stage Fright

To sell insurance, you want agents on your team who aren’t timid, afraid, or shy to assertively sell policies. When hiring someone new, there’s no way to tell how they’ll do in an actual work scenario. Unfortunately, the only real way to gauge an employee’s performance is to watch them after you’ve brought them on board.

You might have a brilliantly minded and creative agent who comes up with some incredible ideas. This person also works hard and genuinely wants to do a great job. Even so, they also have “stage fright.” For them, meeting with prospects and existing clients is beyond awkward and scary. For an employee like this, you want to provide them with every opportunity possible to improve.

However, if you’ve sent them to training, given them plenty of pep talks, and even tried to find another position in your agency for them, all without luck, you’ll need to let them go. As sad as it is, this scenario is not that uncommon in the business world.

Unacceptable Behavior and Attitude

Your employees are a direct reflection of your insurance agency. One person’s poor behavior and attitude could prove devastating to your business. You want team players, people who get along and respect each other as well as their clients. An employee who acts out can quickly and dramatically affect employee morale. In turn, that can have a significant impact on sales and the client’s satisfaction.

Drama King or Queen

As the owner or manager of an insurance agency, you want to show empathy to your employees. After all, everyone is human, and sometimes life deals some pretty hard blows. So, you can expect someone to bring their personal life to work from time to time. However, when you have an employee who’s a bona fide drama king or queen, it’s time to terminate them. Typically, this shows that the employee is more interested in themselves than your agency.

Failing to Abide by the Agency’s Standards

You know you need to fire an employee if they blatantly disregard the standards you’ve established for the agency. These rules and regulations serve multiple purposes. For instance, rules streamline operations, and they can prevent your business from getting penalized by an employee who violates the law. You can’t afford this kind of liability.

Set Your Employees Up for Success

To run a successful insurance agency, you need to do everything in your power to provide your employees with what they need to achieve great success. Again, that consists of hiring the right talent, providing training, having honest and open communication, and giving them the necessary tools and systems. A perfect example of this is an insurance agency management software program.

This type of insurance agency software benefits support staff members, insurance agents, and clients. When you select the right software, you’ll find that your business operates far more effectively and efficiently. Most important, choose a system that your employees can learn to master quickly and go with a reputable source that offers tremendous support during the learning phase and after.

After doing all this and giving an employee ample notice that they need to correct something but to no avail, it’s your responsibility to fire them. Although this might require some firmness on your part, terminating someone doesn’t equate to acting mean or judgmental.

No, firing an employee is never what you want to do, but there are times when you’re left with no other choice. The bottom line is that you have a business to run. If you want to see it thrive, you need an outstanding group of employees who work as a team and respect the agency as a whole.